This week, we interviewed Author, and Branding Expert, David Paleschuck. He is the author of Branding Bud: The Commercialization of Cannabis.
His knowledge of branding and marketing is great for newbies to cannabis, and veteran growers as well. As cannabis goes from black market, to a commodity, how do companies position their products for the most success? The main answer: grow good flowers, and know your customer!
That’s the short answer. For the more in depth discussion, please check out this week’s episode!
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